Boston Social Media Breakfast 10 - Getting ROI Out of Social Media

Boston's Social Media Breakfast is organized by Bob Collins and brings together social media experts and newbies alike for a morning of eating, meeting, sharing and learning.  It is free to attend.

Marketers, PR pros, executives, entrepreneurs, bloggers, videobloggers, podcasters, students, new media fanatics, community managers, recruiters, and online social networkers are all welcome!

SMB10 Theme: Getting ROI Out of Social Media 

SMB10 will feature three, eight-minute presentations on examining new ways to evaluate and measure the success of social media engagements and community building programs. 

The hard line ROI analysis that have traditionally been used in Marketing – sales leads, conversion rates and reach metrics - don't easily translate to social media engagement driven programs - where you're no longer buying your way into the conversation to influence potential customers. 

Today’s visionary companies are engaging their customers directly – realistically, authentically and transparently - sharing ideas, spurring conversations, responding to industry trends and developing valuable digital content that helps propel their brand as an engaged trusted source.  This strategy can also dramatically improve SEO rankings and inbound marketing efforts leading to great findability and sales opportunities.  

SMB10 will focus on the new ways to measure and evaluate success when engaging in Social Media.

The Presenters

Brian Halligan, Founder and CEO at HubSpot

Andrew McAfee, Associate Professor with Harvard Business School

Matt Cutler, Vice President, Marketing & Analytics at Visible Measures

Sponsor
Boston's Social Media Breakfast 10 is sponsored by HubSpot, an Internet marketing system that helps your company get found online, generate more inbound leads and convert a higher percentage of them into paying customers.

As a Sponsor, HubSpot has offered to provide the attendees of SMB10 with a Website Grader analysis that measures the SEO and marketing effectiveness of your website or blog.  If you would like an analysis conducted - please just include the URL of your site as part of the Eventbrite registration.   HubSpot will also have a few Internet Marketing Consultants available to answer questions about your Website Grader reports. 

Links

* Directions to the Ryles Jazz Club (Nearest T stops: Central Square and Harvard Square on the Red Line). Free and metered parking is available.

* Official Social Media Breakfast website

* SMB FriendFeed room 

Creating Content / Making Media?

* Please use the tags #SMB10.

Questions?

Please contact Bob Collins at Bob - AT - SHIFTComm - DOT - com.